Lawyers have websites that are outdated and don’t do much for their business. Most of them haven’t learnt how to leverage a website to get clients for their business. Having an online presence in today’s world could mean the difference between you having a successful business or failing to get customers.
No matter the industry you are in, it is important to make it easy for people to find you. To get a high number of people coming to your site, your site needs to be found optimized for search engines. This can only happen if you use SEO best practices on your site. You can either do some research online and make changes for yourself or hire someone who is qualified and has the expertise to implement the right strategies to make people online find you quickly.
Below are pointers to consider if you are looking for a graphic designer to create a website for your law firm business:
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Previous work: Looking at the earlier work done by someone who provides a service is always important because it shows what you are likely to expect when judging by the quality of their work. If their portfolio resembles the templates, then it probably is a template they lifted from the internet.
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Custom Design: If you want the search engines to crawl your website to increase your ranking, you need to create a custom design and original content. A super-cheap template method of getting your site high on the search engines will lead to collapse. This will show that you handle cases differently and with the right amount of care and thought into the services you give. If twenty law firms use the same template and design, Google will see this and sandbox your site to mean it will block it from ranking on top of the list.
Qualities of the designer: It is important to look for a designer who will be convenient and reliable. This person should be able to meet your requirements while at the same time bring a creative side to the task at hand. Once the job is done, they should be able to make edits and necessary changes that you request them to do. Do they use contracts, proposals and invoices? You should also find a designer who is flexible enough to give you excellent customer service. Are you currently an LLC, LLP, or recognized company? Contracts will also prevent you from being conned out of your hard earned money.
Cost: Sometimes the cost of a service provided by a designer will determine the type of services you will get. Website designers that will bill you $500 or less will use a template and purchase it for free or for $70 and then change some text on the site. They will then submit it to Google (which takes 10 minutes), pocket the remaining portion of the cash for their “hard work”. Established web designers who deliver results have prices that are reasonable and will provide a positive ROI to their clients.